Marketing Consulting

In today’s business place, most companies are under extreme pressure whether from private ownership or shareholders to increase profitability year after year.

Outside sales, marketing, and customer service consulting can provide you an independent perspective of your organization and identify opportunities to fine-tune your sales and marketing operations while gaining a sustainable competitive advantage. At Poindexter Consulting, we understand this needs to be accomplished without wasting resources on generic proposals, espousing whatever the latest trendy sales and marketing books on the market are promoting, or distracting your team from daily responsibilities.

As marketing and sales consultants, we work to further the brand, image, and market share of your company. This can include a wide variety of activities. For example, we may assist or take the lead in authoring an overall annual marketing plan. Or we may spend a day helping your company ascertain how to improve its brand image among users of a certain social media outlet. Another day may be an all-day sales training session to fire up the sales team and encourage new and creative prospecting ideas. We are flexible and tailor our work to your company.

In general, our marketing consultation will:

  • Utilize our core capabilities: brand strategy, customer relationship management, sales optimization, channel strategies, media and digital knowledge.
  • Plan and assist in implementing strategic marketing programs that are on-target and resonate with their audiences.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace
  • Provide training and support to in-house staff as desired.

In general, our marketing consultants will:

  • Provide comprehensive evaluation of your sales team and assist in creating a profile of your ideal sales performer.
  • Provide metrics for on-going measurement and evaluation.
  • Provide development of training program and training support for new and current team members.
  • Assist on select major sales calls, as desired.
  • Assist in the development of sales proposals that deliver results, as desired.